{"title":"Swiss-Inspired Caps","description":"\u003cp\u003eThe \u003cstrong\u003eSwitzerland Great Since 1291\u003c\/strong\u003e cap, inspired by the style Guy Parmelin showed off at the 2026 World Cup, available in the \u003ca href=\"\/en-eu\/products\/switzerland-great-since-1291-original\"\u003eOriginal\u003c\/a\u003e and \u003ca href=\"\/en-eu\/products\/switzerland-great-since-1291-cap\"\u003eFlexfit\u003c\/a\u003e models. Premium embroidery, Swiss cross and Edelweiss.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis is not the cap worn by Guy Parmelin: it is our own interpretation of the phenomenon that went viral thanks to his public appearance at the 2026 World Cup, never made, worn or endorsed by him. Our caps are inspired by Switzerland, but not made in Switzerland.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"switzerland-great-since-1291-original","title":"Switzerland Great Since 1291 – Original Model | Premium Embroidery","description":"\u003cp\u003e\u003cem\u003eIn July 2026, a red embroidered cap reading \"Switzerland Great Since 1291\" went viral within hours after Swiss President Guy Parmelin sported it in public during the 2026 World Cup. This model is our interpretation, designed for those who love the style and irony of that phrase.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSwitzerland Great Since 1291\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003eMore than just a cap: a symbol of style, tradition and quality.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eInspired by alpine landscapes and Switzerland's timeless elegance, the \u003cspan class=\"s1\"\u003e\u003cb\u003eSwitzerland Great Since 1291\u003c\/b\u003e\u003c\/span\u003e cap is designed for those who love to stand out with a refined, versatile accessory. The front embroidery, enhanced by the Swiss cross embroidered on the side, recalls a story that began in \u003cspan class=\"s1\"\u003e\u003cb\u003e1291\u003c\/b\u003e\u003c\/span\u003e, the year the Swiss Confederation was born.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eMade from high-quality cotton chino twill, it feels comfortable from the very first wear. The six-panel structure, curved visor and adjustable closure ensure a comfortable fit suited to most people, making it perfect for everyday life as well as hiking, travel and outdoor activities.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eWhether you're in the city, in the mountains or travelling, this cap adds a touch of character to any outfit, combining a minimalist style with striking embroidered details.\u003cspan class=\"s1\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003ca href=\"\/en-eu\/blogs\/notizie\/switzerland-great-since-1291-viral-world-cup-cap\"\u003eRead the full story behind the cap that went viral at the 2026 World Cup\u003c\/a\u003e.\u003c\/p\u003e\n\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"metric\"\u003e\u003c\/div\u003e","brand":"Switzerland Great Since 1291","offers":[{"title":"Default Title","offer_id":58154424500559,"sku":"2192950_12735","price":24.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/5051\/1695\/files\/switzerland-great-since-1291-cappellino-rosso-ricamato-vista-frontale-mondiali-2026.jpg?v=1786260138"},{"product_id":"switzerland-great-since-1291-cap","title":"Switzerland Great Since 1291 Flexfit – New Model | Superior Comfort","description":"\u003cp\u003e\u003cem\u003eIn July 2026, a red embroidered cap reading \"Switzerland Great Since 1291\" went viral within hours after being showcased publicly by Swiss President Guy Parmelin during the 2026 World Cup. This model is our interpretation, designed for those who love the style and irony of that phrase.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSwitzerland Great Since 1291\u003c\/b\u003e is a premium embroidered Flexfit cap inspired by Switzerland's tradition, alpine landscapes and timeless style. Made with high-quality materials, it combines comfort, durability and elegance in a structured model designed for everyday wear.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe \u003cspan class=\"s1\"\u003e\u003cb\u003eSwitzerland Great Since 1291\u003c\/b\u003e\u003c\/span\u003e front embroidery is paired with the Swiss cross embroidered on the left side and the Edelweiss on the right side. These details celebrate Switzerland's history, nature and identity, recalling \u003cspan class=\"s1\"\u003e\u003cb\u003e1291\u003c\/b\u003e\u003c\/span\u003e, the year traditionally considered the start of the Swiss Confederation.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe six-panel Flexfit structure and internal elastic band ensure a stable, natural and comfortable fit with no need for adjustment. The \u003cspan class=\"s1\"\u003e\u003cb\u003e63% polyester, 34% cotton and 3% spandex twill\u003c\/b\u003e\u003c\/span\u003e fabric offers stretch, durability and all-day comfort.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAvailable in sizes \u003cspan class=\"s1\"\u003e\u003cb\u003eS\/M\u003c\/b\u003e\u003c\/span\u003e and \u003cspan class=\"s1\"\u003e\u003cb\u003eL\/XL\u003c\/b\u003e\u003c\/span\u003e, it's ideal for the city, the mountains, travel and leisure time. An embroidered cap with an essential design, inspired by Switzerland, made for those who want to proudly wear an authentic, recognisable style.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"\/en-eu\/blogs\/notizie\/switzerland-great-since-1291-viral-world-cup-cap\"\u003eRead the full story behind the cap that went viral at the 2026 World Cup\u003c\/a\u003e.\u003c\/p\u003e","brand":"Switzerland Great Since 1291","offers":[{"title":"S\/M","offer_id":58294830989647,"sku":"2812397_5288","price":28.0,"currency_code":"CHF","in_stock":true},{"title":"L\/XL","offer_id":58294831022415,"sku":"2812397_5289","price":28.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/5051\/1695\/files\/switzerland-great-since-1291-flexfit-cap-front.png?v=1784997350"}],"url":"https:\/\/greatsince1291.store\/en-eu\/collections\/cappellini-ispirati-alla-svizzera.oembed","provider":"Switzerland Great Since 1291","version":"1.0","type":"link"}