{"product_id":"switzerland-great-since-1291-original","title":"Switzerland Great Since 1291 – Original Model | Premium Embroidery","description":"\u003cp\u003e\u003cem\u003eIn July 2026, a red embroidered cap reading \"Switzerland Great Since 1291\" went viral within hours after Swiss President Guy Parmelin sported it in public during the 2026 World Cup. This model is our interpretation, designed for those who love the style and irony of that phrase.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSwitzerland Great Since 1291\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003eMore than just a cap: a symbol of style, tradition and quality.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eInspired by alpine landscapes and Switzerland's timeless elegance, the \u003cspan class=\"s1\"\u003e\u003cb\u003eSwitzerland Great Since 1291\u003c\/b\u003e\u003c\/span\u003e cap is designed for those who love to stand out with a refined, versatile accessory. The front embroidery, enhanced by the Swiss cross embroidered on the side, recalls a story that began in \u003cspan class=\"s1\"\u003e\u003cb\u003e1291\u003c\/b\u003e\u003c\/span\u003e, the year the Swiss Confederation was born.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eMade from high-quality cotton chino twill, it feels comfortable from the very first wear. The six-panel structure, curved visor and adjustable closure ensure a comfortable fit suited to most people, making it perfect for everyday life as well as hiking, travel and outdoor activities.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eWhether you're in the city, in the mountains or travelling, this cap adds a touch of character to any outfit, combining a minimalist style with striking embroidered details.\u003cspan class=\"s1\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003ca href=\"\/en-eu\/blogs\/notizie\/switzerland-great-since-1291-viral-world-cup-cap\"\u003eRead the full story behind the cap that went viral at the 2026 World Cup\u003c\/a\u003e.\u003c\/p\u003e\n\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"metric\"\u003e\u003c\/div\u003e","brand":"Switzerland Great Since 1291","offers":[{"title":"Default Title","offer_id":58154424500559,"sku":"2192950_12735","price":26.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/5051\/1695\/files\/switzerland-great-since-1291-cappellino-rosso-ricamato-vista-frontale-mondiali-2026.jpg?v=1786260138","url":"https:\/\/greatsince1291.store\/en-eu\/products\/switzerland-great-since-1291-original","provider":"Switzerland Great Since 1291","version":"1.0","type":"link"}