The Story Behind Switzerland Great Since 1291

Since 1291 to Today

Our Story

From the origins of the Swiss Confederation to the cap that went viral in 2026.

  1. Swiss alpine lake landscape, symbolizing the birth of the Swiss Confederation in 1291
    1291

    The Birth of the Swiss Confederation

    It all begins with the Federal Charter of 1291, the founding act traditionally considered the origin of the Swiss Confederation. From here come the values of independence, precision, and identity that still define the country today.

  2. July 5, 2026

    The Cap at the Stadium

    During the World Cup match between Switzerland and Algeria, Swiss Confederation President Guy Parmelin showed up at the stadium wearing a red embroidered cap: «Switzerland – Great Since 1291». An ironic phrase that flips the famous American slogan «Make America Great Again»: Switzerland doesn't need to become great again, it has been since 1291. Within hours the story spreads across social media and Swiss news outlets, going viral.

    Sources: SRF · Tages-Anzeiger · 20 Minuten

  3. Three red embroidered Switzerland Great Since 1291 caps with Swiss cross, our model inspired by the cap that went viral at the 2026 World Cup
    Today

    Switzerland Great Since 1291 is Born

    From that moment on, many started interpreting that phrase in their own way. The cap you see on our site is our interpretation: a model embroidered with the Swiss cross and Edelweiss, designed for anyone who found in that phrase a simple, ironic, and proud way to express Swiss identity.

Switzerland Great Since 1291 is an independent project. The product is not made, sold, or endorsed by Guy Parmelin, the Swiss Federal Council, or any other official body. It references a publicly known current event.