Switzerland Great Since 1291
In July 2026, this style went viral within hours after being worn in public by the President of the Swiss Confederation, Guy Parmelin, during the 2026 World Cup.
This is not the cap worn by Guy Parmelin: it's our own interpretation of the phenomenon that went viral thanks to his public appearance, never made, worn or endorsed by him. Our caps are inspired by Switzerland, but not made in Switzerland.
Switzerland Great Since 1291 is a premium embroidered cap inspired by Swiss tradition, alpine landscapes and timeless style. Made with quality materials and designed to offer comfort, elegance and durability, it represents far more than a simple accessory: it's a symbol of character, tradition and authenticity.
Designed for those who want to stand out with a refined, versatile style, it features the front embroidery Switzerland Great Since 1291, the Swiss cross embroidered on the left side and the Edelweiss alpine flower embroidered on the right side, the flower symbol of the Swiss Alps, an emblem of purity, strength and natural beauty. Together they recall 1291, the year traditionally considered the founding of the Swiss Confederation.
Made from premium cotton chino twill, it offers a sense of comfort from the very first wear. The six-panel structure, curved brim and adjustable strap ensure a comfortable fit suited to most people, making it ideal for everyday life, travel, hikes and leisure.
Whether in the city, in the mountains or on a trip, Switzerland Great Since 1291 completes every outfit with an essential design, high-quality embroidery and details that celebrate the history, nature and identity of Switzerland.
